How to Use Highly Effective Keywords for google search Optimized Website
Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should know about when representing their business online.
And because search engine optimization is usually a complex subject, I thought we'd dive further into keywords. After perusing this article, you will be well-informed on the importance of keywords for your web site and how to find and use highly effective keywords to make your website search engine friendly.
The Importance of Keywords in Your web site Content
How often do you update the content on your site? What about your blog? Has it been abandoned? Falling prey on the busy world of entrepreneurship?
The thing is, search engines love brand-new, current and unique content. They pull the freshest and most relevant content when a search is performed.
So if your site hasn't been updated often, you can bet your competitor's content will rank higher than yours inside search results.
To avoid being ignored by Google and lose out on important organic traffic internet, it's important to update it often.
A great way to do this is by consistently adding a new blog article at minimum every month but more often will get you better results.
To ensure anyone provide new and exciting content for Google to index, use different keywords for each and every article that focus around a specific topic or theme.
Be Watchful With Keyword Density
Adding keywords to your blog and website copy is vitally important for SEO but some people can get too overzealous and incorporate far too many into their prose.
They write articles using a specific keyword a dozen or more times while aiming for high "keyword density" to let search engines like google know they're targeting that word or phrase.
Unfortunately this strategy actually works against them due to search engines penalizing keyword stuffing.
Instead, focus each piece of content around a few keywords and let synonyms, variations and so on come up effortlessly.
Short Tail Vs. Long Tail Keywords
There are two types of keywords to know when writing with SEO in mind: Short Tail and Long Pursue.
Simply, short tail keywords are 3 words or less. Long tail can be a little different. They are more than 3 words, more targeted but not as broad as short tail.
An example of a short tail keyword can be: "Business ideas" where this would be a highly competitive phrase on account of it being so general.
A long tail keyword is more specific including: "Small business ideas for women entrepreneurs".
Which then begs the problem:
Which Is Better: Short Tail or Long tail?
Short tail keywords have to produce working for and against them. If you are trying to drive a great deal of traffic to your site, you should use short tail keywords.
Though the challenge is if your site is new, you are starting in the back of a very long line while facing an up-hill battle.
Simplifying the options in the table below, you'll see that long tail keywords include the far better choice for focus and more importantly, getting the remarkably coveted conversions:
At the end of the day, you need to do what is best for you and your corporation.
Finding Ideal Keywords for Website Copy
Keyword research is the process of determing the best keywords in your niche market. This step is important if you want to grow your blog/website in a shorter span of time.
There are various methods you may use to find keywords. Here are a few we prefer to employ at our company:
15 Top Keyword Research Tools
1. Google Keyword Planner (Free) You'll want a Google AdWords account to access.
2. IMForSMB (Free) Great for localized businesses but carries a very limited range of industries.
3. Long Tail Pro (Free Trial) An incredibly comprehensive keyword tool finding profitable keywords.
4. 7 Search (Free and Fee Based) Used mainly for advertising keyword searches.
5. Soovie (Free) Multi-platform based tool.
6. Seed Keywords (Free) Create your scenarios; very useful for specific niches.
7. Hit Tail (Free Trial) A good tail keyword tool.
8. Keyword Tool Dominator (Free Trial) Uses Yahoo and google, Amazon, You Tube and Bing databases.
9. Term Explorer (Free Trial) Utilised by many in-house and SEO-based companies.
10. SEO Cockpit (Paid) More useful in Pay per click marketing paid advertising scenarios.
11. SEM Rush (Paid) An online tool that permits you to find great keywords. You can also put in the URL of an website and it shows all the keywords your website is standing for.
12. Word Tracker (Free) One of the best free alternative tools on the Google Keyword Planner that reveals 1000's of profitable longtail keywords using SEO competition.
13. Moz Keyword Explorer (Free Trial) Great tool to learn and prioritize the best keywords to target.
14. Buzz Sumo (Free Trial) Helps you see what's being shared to get a handle on what's popular on social networking.
15. Keyword Tool (Free) Considered one of our favourites. A great Keyword tool that helps you find the keywords everyone is typing as a Google Search.
There are many benefits to conducting dangerous keyword researches, including this can lead to thousands upon thousands involving long-tail searches.
You probably won't use all 15 of these tools because so many provide the same level of features, but it's worth it to experiment with several if you need to tackle SEO alone without the expertise of an SEO professional.
Why should you Hire a SEO Professional
Hiring an SEO professional saves time. Trying to do your own SEO will take up time and effort, especially if you don't know a lot about marketing or SEARCH ENGINE OPTIMISATION.
Running a full SEO campaign can be a daunting task to address alone; fortunately, SEO experts have the knowledge and expertise to make this happen much faster and more proficiently than someone who is also devoted to running their business in a different industry.
Hiring a professional will certainly avoid you from making costly mistakes.
A little mistake that you make now might cause large problems for you in the eyes of the major search engines like yahoo later.
Some examples include using your primary keyword too often or giving the images as part of your blog posts the wrong name. SEO mistakes like these can get your website penalized and maybe even blacklisted by Google.
Susan Friesen is the founder of eVision Advertising, a boutique web development and Digital Marketing firm of over 15 years that concentrates on designing, building and marketing professional, unique websites for entrepreneurs, businesses along with organizations.
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